AH Clothing E-commerce Platform
A high-performance e-commerce platform with advanced product filtering, personalized recommendations, and seamless checkout experience that increased conversion rates significantly.
Project Details
Project Overview
The story of AH Clothing Co is rooted in a legacy of craftsmanship, creativity, and connection. It all began with the vision of honoring the memory and values of two remarkable individuals: Syed Aneesul Hasan Rizvi and Syed Hafeezul Hasan Rizvi—the founder's maternal and paternal grandfathers, respectively. From their names, "A" and "H," emerged the foundation of the brand.
AH Clothing needed an e-commerce solution that would showcase their premium fashion products while providing a seamless shopping experience for their customers. They wanted a platform that would highlight product quality, streamline the purchasing process, and integrate with their existing inventory management system while staying true to their core values of authenticity, inclusivity, and creativity.
We developed a custom e-commerce platform featuring:
- High-quality product showcasing with zoom functionality and multiple views
- Advanced filtering and search capabilities with instant results
- Personalized product recommendations based on browsing history and preferences
- One-page checkout process with multiple payment options
- Real-time inventory management and synchronization
- Customer account management with order history and easy reordering
- Wishlist functionality and product comparisons
- Detailed product reviews and ratings system
- Mobile-optimized design for shoppers on any device
- Marketing tools including discount codes, abandoned cart recovery, and email integration
The platform was built using Next.js for the frontend with a headless commerce approach using Commerce.js. We implemented Stripe for secure payment processing and integrated with their existing ERP system for seamless inventory management.
Project Results
128% increase in conversion rate within first three months
35% reduction in cart abandonment rate
53% increase in average order value
88% of customers reported improved shopping experience
Tayyab Rizvi
Founder & CEO
“The e-commerce platform VisibleDot delivered exceeded our expectations in every way. At AH Clothing Co, every garment is infused with a personal touch—a testament to the skill and dedication of the artisans who bring our designs to life. The intuitive interface and seamless checkout process have significantly improved our conversion rates, and the integration with our existing systems was flawless.”
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